Unlocking Agentforce: How Salesforce’s New Pricing Model Empowers SMBs

Salesforce has taken a bold step with its newly announced Agentforce pricing strategy, designed to make automation and AI-powered agents more affordable and scalable — especially for Small and Medium-sized Businesses (SMBs).

In a landscape where efficiency and customer experience are everything, this pricing model gives SMBs the tools to compete with enterprise-level capabilities without the enterprise-level costs.

Understanding the Agentforce Pricing Models

Salesforce now offers two primary pricing models for Agentforce:

• Flex Credits
• $500 for 100,000 credits
• Each action performed by an Agentforce agent costs 20 credits (i.e., $0.10 per action)

Ideal for task-based automation, such as:

• Routing customer queries
• Generating auto-responses
• Pulling internal data
• Summarizing emails or cases

Perfect for: Businesses that want to automate repetitive workflows without full conversation-based interaction.

Conversation-Based Pricing

• $2 per conversation
• Covers the entire interaction lifecycle between a customer and an AI agent

Ideal for use cases like:

• Customer service inquiries
• Live chat sales support
• Onboarding and account management

Perfect for: SMBs that want a predictable cost model tied directly to customer engagement volume.

Use Case: SMB in Financial Services

Let’s say you run a digital lending business with a small operations team, and you’re receiving 500+ customer emails every month asking about loan status, document requirements, or repayment schedules.

Before Agentforce:

• Staff manually sorted and responded to queries
• 2–3 business days turnaround
• Rising operational costs as query volume increased

After Agentforce (Using Flex Credits):

AI agents classify incoming emails and fetch relevant account info

Predefined, compliant responses are auto-generated

Human agents only step in for exceptions

Cost Estimate:

500 queries x 1 action/query = 10,000 credits/month

Cost = $50/month

Results:

• 70% reduction in response time
• 30% boost in customer satisfaction
• Freed up 20+ hours/month for the support team

Why This Matters for SMBs

1. Cost Control

Pay only for what you use — no bloated enterprise contracts

Predictable pricing with scalable options

2. Increased Efficiency

AI takes care of routine queries

Human teams focus on high-value work

3. Competitive Advantage

Faster response times = happier customers

Automate like the big players without the big budgets

4. Easy Implementation

Salesforce-native solution

Integrates seamlessly into existing CRM and workflows

Ready to Implement Agentforce?

If you’re an SMB looking to adopt Agentforce, choosing the right pricing model and setting up workflows is key to getting ROI quickly.

As an independent consultant, I help businesses like yours plan, implement, and optimize Agentforce to drive real results.

Reach out to discuss your use case — happy to help you get started!