Key Differences – Salesforce Vs Creatio

Overview

Salesforce CRM

• Market leader in CRM with broad industry adoption.
• Highly customizable and scalable.
• Strong partner ecosystem.

Creatio

• Low-code platform with strong BPM (Business Process Management) focus.
• Combines CRM with workflow automation.
• Gaining popularity among mid-size enterprises.

Customization & Low-Code

Salesforce CRM

• Apex programming, Lightning Components, Flow Builder.
• Requires developer skills for deeper customizations.

Creatio

• Built-in low-code tools.
• Drag-and-drop process designer for workflows.
• Faster time-to-market for custom apps.

User Interface & Experience

Salesforce CRM

• Lightning Experience: modern, feature-rich.
• Can be complex for new users.

Creatio

• Clean, intuitive interface.
• Designed with a unified experience across CRM and BPM.

Pricing & Licensing

Salesforce CRM

• Tiered pricing model (Essentials to Unlimited).
• Add-ons can significantly increase costs.

Creatio

• Transparent pricing with options for cloud and on-prem.
• Often more affordable for SMEs.

Integration & Ecosystem

Salesforce CRM

• AppExchange with 5,000+ apps.
• Integrates with nearly every major system.

Creatio

• Open API and marketplace.
• Strong support for REST/SOAP integrations.

AI & Automation

Salesforce CRM

• Einstein AI for predictive analytics, automation, and insights.
• Strong AI roadmap and investment.

Creatio

• AI-powered process recommendations.
• Workflow-driven automation with ML add-ons.

Industry Solutions

Salesforce CRM

• Pre-packaged industry clouds: Financial, Health, Manufacturing, etc.
• Deep vertical customization.

Creatio

• Industry templates: Financial, Telecom, Pharma, etc.
• Easily customizable for niche industries.

Conclusion:

Both Salesforce CRM and Creatio are powerful platforms—but the right choice depends on your business goals.

• Choose Salesforce if you’re looking for enterprise-grade scalability, robust AI, and a mature ecosystem.
• Choose Creatio if you need fast, flexible deployment with strong low-code and process automation capabilities.